The vocoder is the name for that thing that makes the vocal effect he uses on all of his many, many tracks. JEFF DODES (Senior Vice President, Digital Business Operations, Zomba Label Group): He's just a vocoder.ĭiMEO: Jeff Dodes runs digital music operations for the Zomba label group, the music conglomerate owned by the music conglomerate Sony-BMG that owns the label that puts out T-Pain's music.
Oohh I'm a take you home with me.ĭiMEO: That little robot sound when he says he's going to buy you a drink. T-PAIN: (Singing) I'm T-Pain you know me convict music nappy boy oh wee.ĭiMEO: But it's his signature vocal sound, maybe even more than his actual voice that has become one of the defining sounds in the radio this year. T-PAIN: (Singing) Baby girl, what's your name?ĭiMEO: First, because he'll probably tell you it's him somewhere in the song. T-PAIN: (Singing) Snap ya fingers, do the step…ĭiMEO: And once you know what to listen for, you can't miss T-Pain. Kelly, Plies.ĭiMEO: T-Pain has been on so many hit tracks with so many different singers lately that even the Billboard chart manager has trouble keeping track of it all. And right now, on every third song you hear on some radio stations, he appears as a guest with another artist. He produced songs for Britney Spears and Usher.
He had his first number one hit in the pop charts. GEORGE: What's that? The third of your playlist.ĭiMEO: That's a remarkable achievement capping a remarkable year for T-Pain. RAPHAEL GEORGE (Manager, Billboard Music Charts): Six songs or so with T-Pain in them. Billboard Chart manager Raphael George figures that most of the stations have about 18 to 20 songs in the rotation. Next thing u know, Shorty got low, low, low, low, low, low, low, low.ĭiMEO: This is not an exaggeration. T-PAIN: (Singing) She hit the flow, she hit the flow. The whole club…ĭiMEO: Chances are you'll hear the voice of T-Pain. T-PAIN (Singer): (Singing) Shorty had them apple bottom jeans, jeans. (Soundbite of hip-hop and R&B radio station) NATE DiMEO: After you finished listening to ALL THINGS CONSIDERED, flip your radio dial over to your local hip-hop and R&B station. NPR's Nate DiMeo reports on T-Pain's success and how it's helping labels figure out how to make money in the era of music piracy. But it's his dominance of another chart - the one for cell phone ringtones - that has particularly peaked to the interest of the music business. He's featured with other artists in four of the hottest songs in the country right now. If you listen to one of those music countdowns this weekend, you would've heard singer/rapper T-Pain four times in the top 10. This is ALL THINGS CONSIDERED from NPR News.
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